PULL&BEAR unveils motorbike racer Nicky Hayden’s secrets on an interview series for its digital channels

(Find them all at the end of the newsletter)

The brand starts the fifth season as official sponsor of the MotoGP Aspar Team

Pull&Bear, the young fashion brand of the Inditex Group, starts its fifth season as official sponsor of motorbike racing squad Aspar Team – and it’s celebrating with Nicky Hayden. The American is the most high-profile rider in the team, with three Grand Prix victories, 28 podiums and one World Championship title in the top category. Just a few days after the competition starts, he is back as the main character in an interview miniseries with a very personal approach, while introducing Pull&Bear’s new collection for Spring-Summer, Black Label. Fans can watch the videos on PULLANDBEAR.COM and at the brand’s social profiles.

The interviews, filmed in Los Angeles and directed by Adam Nelson, showcase an innovative interview format whereby it is the very Nicky Hayden who interviews himself. The racer talks about his expectations for the new season, starting on 29 March in Qatar, but also about other more private issues such as his habits when it comes to travelling, dressing up or interacting with fans via social networks.

THE SPONSORSHIP

The sponsorship agreement with Aspar Team allows Pull&Bear to link its brand image to a massive sports event with a global reach – the season comprises 18 races in four continents with news being followed by an audience of millions. The brand logos are clearly visible on all the team gear: on the bike fairing, riders’ jumpsuits and helmets, mechanic and employee’s uniforms, advertising panels in the ‘box’ and hospitality truck, etc.

In addition, Pull&Bear regularly provides all the Aspar Team official riders with brand looks. The men racing this year under Jorge Martínez Aspar’s leadership are Nicky Hayden and Eugene Laverty (UK) in MotoGP and Juanfran Guevara, Jorge Martín (Spain) and Francesco Bagnaia (Italy) in Moto3.

ABOUT PULL&BEAR

Pull&Bear was set up in 1991 with a clearly international vocation and the intention of dressing young men and women committed to their environment with a strong sense of community and the desire to interact. Young people with a taste for laid-back fashions who shun stereotyped images and want to feel good about the clothes they wear. And with this profile in mind, Pull&Bear picks up on all the latest international trends, mixes them with what’s happening on the streets and in the most fashionable clubs, reinterprets them and adds its own unique style to create comfortable, easy-wear clothing at the very best prices.

Pull&Bear has evolved in line with its customers, keeping a close eye on state-of-the-art technologies, social movements and the very latest trends in arts and music. All this is reflected not just in the designs themselves, but also in the points of sale. Pull&Bear is currently present across 70 markets through a network of almost 900 stores and its e-commerce website.

ABOUT THE INDITEX GROUP

Pull&Bear is part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka,Stradivarius, Oysho, Zara Home and Uterqüe), the world’s biggest fashion retailer with over 6,400 stores across 88 markets in five continents.

ABOUT THE ASPAR TEAM

Jorge Martínez ‘Aspar’, a Spanish legend of motorbike racing and four-time World Championship winner, founded his own team back in 1992. The squad has grown stronger ever since, with a record to date of 87 Grand Prix wins and 4 World Championships.

Video I – Nicky and Social Networks

https://vimeo.com/122620249

Video II – Nicky and Motorbikes

https://vimeo.com/122634163

Video III – Nicky and His Free Time

https://vimeo.com/122634162

Video IV – Nicky and Pull&Bear

https://vimeo.com/122634161