ROXY launched their new global campaign, ‘Make Waves. Move Mountains’. As a lifestyle brand that caters to women all around the world, ROXY has been inspiring women and dreamers since 1990. The brand’s overall mission has laid the groundwork of the ‘ Make Waves. Move Mountains’ movement where ROXY celebrates the empowerment of women in action sports and beyond. The brand taps into their well – renowned snow and surf athletes, including Stephanie Gilmore, Dara Howell, Lisa Andersen, and Torah Bright to help promote a message of strength and support to young women of any age, sport, or dream. Activations are planned for the opening Quiksilver and Roxy Pro on March 11 and the Drop Festival March 17 Coolangatta.

According to the author Jock Serong, in an interview with Bainy it’s impossible not to be struck by his humility, his matter-of-factness about the extraordinary life he’s lived. He seems as surprised as you are that things worked out so well. From a factory job chopping timber, to shop grom and skateboard whiz to surfing world title contender, and on to global roles with pioneering surf brand O'Neill…Rob Bain has seen and done things most of us can only dream of. It’s tempting to say he’s been lucky. Or outrageously talented. But that would be to overlook his most striking characteristic – a straightforward determination to get the best out of everything life throws at him. Because life has thrown Bainy some life-threatening, soul-destroying shockers. He gets up, he dusts himself off, and he starts again – as likeable as the Road Runner, yet as indestructible as the Coyote. As life stories go, this one is more instructive for us in the surf industry than a thousand positive thinking podcasts. So it’s worth asking – just what makes Rob Bain tick?