The Sauber F1 Team presents itself in a new digital form

The Sauber F1 Team presents itself in a new digital form

Just after the start of the 2016 Formula One season in Melbourne, the Sauber F1 Team kicks off with its new website and fully automated web platform.

With the re-launch of sauberf1team.com, the Swiss team is going in a new direction in terms of engagement, offering its visitors a modern and responsive digital experience.

The new homepage is specifically designed to pull the visitor into the world of the Sauber F1 Team with a single call to action and a focus on the latest information and stories. The clear layout and menu structure makes it easy for visitors to quickly find what they are looking for. Visitors using pcs are able to enjoy a sophisticated interactive menu, while the navigation for mobile users is streamlined and optimised for the respective devices. The new digital experience integrates articles, a blog, social media integration and, photos as well as videos.

Visitors may now dive into the team’s rich racing history and race car heritage, interactively experiencing everything from Peter Sauber’s first tuning attempts to the more recent Formula One era.

More and versatile content will be developed and released throughout the year. Besides offering a new shopping experience to fans, the new website design also allows a more visible, yet individual representation of the team partners.

The Sauber F1 Team press portal – the platform for media – also comes with a new look and feel which has been better integrated into the website. It offers download options for press releases, photos and video footage. As a new feature, photos may be downloaded in bulk for each event.

In order to use the new press portal, the current media portal users will shortly receive an email asking them to reset their password.

In collaboration with the Belgian internet marketing agency IT Dude, sauberf1team.com underwent a complete redesign. Within the last months, IT Dude has created a completely new website providing valuable advice regarding general website optimisation and search engine optimisation (SEO). Read more about the company on itdude.be.

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